4 dicas para sua marca aperfeiçoar a produção de vídeos curtos nas redes sociais

[{"selector":"#anim-351bcc76-b2e8-45c5-ba4d-35b701ca6a1c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

A ascensão do TikTok trouxe novas tendências nas redes sociais, entre elas, a produção de vídeos curtos. Agora, redes como Youtube, Instagram e Facebook também já aderiram ao formato.

[{"selector":"#anim-b5b9dd38-fbad-4dd7-b6da-0997b6758fb0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa4e5a37-f0c8-41f2-8aad-08852b4d4b15","keyframes":{"transform":["translate3d(-122.14765%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1871dce5-7eca-41a7-89b6-53deb77480b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1dab47c1-c374-46e1-a634-efe2d9d84f0e","keyframes":{"transform":["rotate(-354deg) translate3d(0px, 158.40311%, 0) rotate(354deg)","rotate(-354deg) translate3d(0px, 0px, 0) rotate(354deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0cb0bee1-e8ab-4c38-9ada-26b9a9aa596b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81cfdf5e-63f7-4476-9154-3a0dc2879d67","keyframes":{"transform":["rotate(-7deg) translate3d(0px, 176.60132%, 0) rotate(7deg)","rotate(-7deg) translate3d(0px, 0px, 0) rotate(7deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce3a5d2e-0904-4211-8000-bef31f6c4dd3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb71d08e-b353-4b5c-a5ac-497014755344","keyframes":{"transform":["translate3d(-120.54795%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e16574aa-a271-46d1-a709-22f3c9dd67ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e75c8098-4ae0-49f3-a517-b7bb478691f8","keyframes":{"transform":["translate3d(-154.34781%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a72a32e0-e9ca-47e0-a339-2cc90581c8f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c21180e-fbd3-4c06-9634-33a77ef31cfc","keyframes":{"transform":["translate3d(56.24998%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1778a07c-391a-4808-86aa-f0c401ab4f53","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d94a0d4-147a-41d6-b7c6-9e46fcd1fea7","keyframes":{"transform":["translate3d(-66.01307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14b77c96-8cef-4d53-934a-4553777280cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3360f84-3647-4e92-993f-aa9c366c0fe9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec7fbbea-7e87-4015-bb1a-b8e04b58f71b","keyframes":{"transform":["translate3d(-69.5652%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64f4cb65-4814-49d4-8303-9ee27a845de5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-592b2855-df7f-473e-a0e7-99304118e6b6","keyframes":{"transform":["translate3d(-324.83663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51bb9398-6629-4293-b3db-cb5fe10cb90e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cac30db-9d75-487e-8524-6a4366c906f6","keyframes":{"transform":["translate3d(218.74999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3dd04e58-545d-4b75-8e89-938b0e5f7fcb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4b67856-94d5-4810-b1bc-4c5d9e22e604","keyframes":{"transform":["translate3d(48.48486%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

89% dos profissionais afirmam que os vídeos curtos já fazem parte de suas estratégias de marketing. Além disso, 83% querem investir ainda mais nesse formato.

[{"selector":"#anim-820810c9-2fba-4edb-9899-3222bb06d057","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b704a4c7-ebc1-4c33-b445-8155f5c766c9","keyframes":{"transform":["translate3d(-116.49831%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e5f6e9f-96cc-41de-8b97-5c1734f23bd9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-307f1f13-771b-4b6f-8e19-231b00a8afe6","keyframes":{"transform":["translate3d(0px, 98.57249%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7019184-9866-4f23-82be-5bce9536e9ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc15e25c-3a5e-4b92-800f-2460a3bdcc1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df3d792d-82eb-400a-a163-fba1baf936d6","keyframes":{"transform":["translate3d(-117.68952%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Aprenda a criar vídeos curtos e alcance novas pessoas. Confira as dicas e mão na massa!

[{"selector":"#anim-3ad8c614-b3eb-4002-af18-daa6dbe9003a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6f09a64-66ff-4a37-8b8a-cebc10944529","keyframes":{"transform":["translate3d(-118.56677%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a83c8132-bc13-4a78-bdf1-b106d482214c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04527fc5-19cd-497d-aff9-7b9e74fa3a7c","keyframes":{"transform":["rotate(-333deg) translate3d(68.74095%, 0px, 0) rotate(333deg)","rotate(-333deg) translate3d(0px, 0px, 0) rotate(333deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90779154-95c7-43d0-8687-36545992c4fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1faa0ae-65c4-41ef-a787-6f516b047f34","keyframes":{"transform":["translate3d(-85.79387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc13808d-6075-426f-9851-3bad36a0bb2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-872beaf4-cb27-4d0b-af79-f323f8bb71bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf80e86f-bb83-44b2-9c90-0245840bf1af","keyframes":{"transform":["translate3d(-89.05776%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb754958-c2f6-4140-84be-b18f53f5ea89","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-864bbd1d-c6d2-4c52-a6e3-f1d6963b9baa","keyframes":{"transform":["translate3d(-120.05495%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

As tendências nas redes sociais mudam a todo instante, mas isso não significa que as marcas devem criar conteúdos rasos. Seja criativo e estimule o público com materiais de valor.

[{"selector":"#anim-9aeeaac7-141c-43d0-a848-299ca4a92e6c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2abb000c-01c5-415d-8c06-153858361d2c","keyframes":{"transform":["translate3d(-116.82848%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6b91113-6e66-421c-b8fe-77d36e675f3f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8b99603-28e8-4db6-b104-4699c656453e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02e891fb-196c-4302-9e85-494220d7808a","keyframes":{"transform":["translate3d(73.78640%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6300cb94-aff4-4eec-8494-ec28b4f2145e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef5644bc-d671-43a2-b4a9-de1840ad3a18","keyframes":{"transform":["translate3d(73.68421%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebe7cb15-e6d6-47b9-9af1-d155b9842555","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc254572-334b-4bb2-82b1-9e75771c660f","keyframes":{"transform":["translate3d(0px, -63.98045%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-928ec199-5fbb-4db5-bbb4-675ccef2bd1c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31138f00-8fe6-4aee-9d70-7b9a5fff4f6f","keyframes":{"transform":["translate3d(624.99972%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f2981fa-b439-495a-adf5-43b128c12b2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56399528-5022-47f8-aa15-039b993c9b74","keyframes":{"transform":["translate3d(-67.99995%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d88f196d-e748-45e6-abf8-a0fc4570d55d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91be459c-f126-49d5-a5f5-e67049ec2990","keyframes":{"transform":["translate3d(-71.22301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b65a5164-4f52-487b-8b1a-31ab3c92c4ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5550f27-dc6e-4536-bc67-60a5101d72db","keyframes":{"transform":["translate3d(-116.82848%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Consistência é a palavra-chave para o sucesso das estratégias de marketing. Crie um calendário para visualizar as publicações de uma forma ampla e elabore uma rotina de postagens.

[{"selector":"#anim-19f7801f-3c8b-4667-9512-64815550e41b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22d9a09c-854e-473f-aff7-ebf3ec55e3e0","keyframes":{"transform":["translate3d(0px, -95.77857%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f14851db-dc98-406b-b449-af85d7d89b5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfea2ec3-5d1e-4e98-8bb8-f61af62f9c64","keyframes":{"transform":["rotate(-62.64379438515857deg) translate3d(0px, 80.27777%, 0) rotate(62.64379438515857deg)","rotate(-62.64379438515857deg) translate3d(0px, 0px, 0) rotate(62.64379438515857deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86d0a16e-51cf-4567-9069-394426368c92","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6235dca1-ed23-4c58-8437-5be014349085","keyframes":{"transform":["rotate(-62.64379438515857deg) translate3d(0px, 78.27778%, 0) rotate(62.64379438515857deg)","rotate(-62.64379438515857deg) translate3d(0px, 0px, 0) rotate(62.64379438515857deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a28fc852-1c16-4605-971f-50f4f0500719","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afc2adbe-8a46-4324-938c-c616e1d2f74f","keyframes":{"transform":["translate3d(-115.04703%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25ca9de1-fe52-434a-8fd9-1e96ea595999","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09e519c4-3615-432e-84c5-7685b65760d5","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Nos vídeos curtos, o segredo é se comunicar com clareza e assertividade. Crie um roteiro antes de gravar e selecione as informações-chave para o conteúdo.

[{"selector":"#anim-550e44be-081b-4179-843a-a096fdc1442a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-053f8205-9a72-4fb3-9f60-ca07bca3e3cf","keyframes":{"transform":["translate3d(99.71016%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2745192d-dec3-4333-bd97-fa413e45d485","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9dcc7ac9-0fab-4fb4-9065-b557f3c68181","keyframes":{"transform":["translate3d(-107.12251%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b644ea2d-d835-4d09-9e12-5f193bbaf9f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af4462d5-c271-4220-8e31-50077e284681","keyframes":{"transform":["translate3d(-47.88731%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c144ca6-68d3-4d16-b3e2-61435ef18c52","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3444f749-574e-4871-9eaf-4b25eec27964","keyframes":{"transform":["translate3d(-76.2963%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7da30bb6-97fd-4721-9c95-f90253b90c66","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b5f50bb-6dea-4b86-bab3-43890eb3bc61","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41c665d2-a2f1-4106-abd9-3a4c923f75d8","keyframes":{"transform":["translate3d(-114.58967%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4639b23c-e65e-4cd1-9eb9-b1eac2bf90fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aed9c8ee-ad2d-423e-a950-cb57e1eaea21","keyframes":{"transform":["translate3d(-114.24051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Descrições claras sobre um produto ajudam o cliente a entender o que ele está consumindo. Portanto, deixe claro ao usuário exatamente como sua empresa pode sanar suas dores.

[{"selector":"#anim-6bb04122-eb23-4e6e-a1cd-39004715ab46","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b34942c1-1472-4387-85ad-ed8e9c610800","keyframes":{"transform":["rotate(-270deg) translate3d(12.82049%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6dc6da9c-de51-49ea-9e37-301a4134f3b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59be2ca0-85b5-4203-95b3-a82c798a70de","keyframes":{"transform":["translate3d(-117.40506%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74107300-59e1-4c04-b13f-11d0dd1b3939","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-165f35a2-c2e0-468e-8877-950a8bdfafca","keyframes":{"transform":["rotate(-270deg) translate3d(202.56412%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6d2eff1-a6ad-4905-b133-29a5f44e9731","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6fca6e2-0c59-4b15-b9ed-5a44c2e6dde1","keyframes":{"transform":["rotate(-270deg) translate3d(-161.53843%, 0px, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1de26d3-3456-4a3d-b8e6-650761eed47d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49873b7f-1871-432d-97fd-1bd9107e8cc6","keyframes":{"transform":["translate3d(-117.72151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bd1d59f-bb3a-4f16-956d-16a197144cf6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f7acce0-56b2-46b5-945f-2fb61e4c3ba0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e387e720-45cf-449b-9828-ed524720ba5a","keyframes":{"transform":["translate3d(94.84848%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

GOSTOU DO CONTEÚDO?

[{"selector":"#anim-b98865e0-b04e-4db9-9641-7d07039e461f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cd4ef35-3e7c-44ae-8c62-78fa2b46651e","keyframes":{"transform":["translate3d(-115.97444%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a3b884d-4206-4f90-aee3-b47118b1ac5b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14a8d4d3-91c0-4366-b66a-5f85dde9abeb","keyframes":{"transform":["translate3d(-115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3cf2401-64dc-4178-906f-6cb15cdc0327","keyframes":{"transform":["scale(1)","scale(1.3)","scale(0.97)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-df16428b-8378-49ed-ab2f-41a88012cd15","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":1500,"duration":2000,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-368fee8b-8209-40dd-8635-b0ac1dfe1355","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

4 dicas para sua marca aperfeiçoar a produção de vídeos curtos nas redes sociais

A ascensão do TikTok trouxe novas tendências nas redes sociais, entre elas, a produção de vídeos curtos. Agora, redes como Youtube, Instagram e Facebook também já aderiram ao formato.

89% dos profissionais afirmam que os vídeos curtos já fazem parte de suas estratégias de marketing. Além disso, 83% querem investir ainda mais nesse formato.

Fonte: Wyzowl

Aprenda a criar vídeos curtos e alcance novas pessoas. Confira as dicas e mão na massa!

As tendências nas redes sociais mudam a todo instante, mas isso não significa que as marcas devem criar conteúdos rasos. Seja criativo e estimule o público com materiais de valor.

CRIE CONTEÚDO ÚTIL

Consistência é a palavra-chave para o sucesso das estratégias de marketing. Crie um calendário para visualizar as publicações de uma forma ampla e elabore uma rotina de postagens.

TENHA CONSTÂNCIA

Nos vídeos curtos, o segredo é se comunicar com clareza e assertividade. Crie um roteiro antes de gravar e selecione as informações-chave para o conteúdo.

SEJA DIRETO

Descrições claras sobre um produto ajudam o cliente a entender o que ele está consumindo. Portanto, deixe claro ao usuário exatamente como sua empresa pode sanar suas dores.

IMPACTE O PÚBLICO

GOSTOU DO CONTEÚDO?

Acompanhe o blog da Ideal Marketing e não perca nenhuma novidade sobre as principais redes sociais.

Saiba mais