Planejamento de

A chegada do final do ano é a hora certa de planejar seu Marketing para 2023. Separamos 5 dicas para facilitar seu trabalho e nortear suas estratégias!

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1

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2

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3

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4

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5

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Planejamento de

Marketing

2023

A chegada do final do ano é a hora certa de planejar seu Marketing para 2023. Separamos 5 dicas para facilitar seu trabalho e nortear suas estratégias!

1

ENTENDA O SEU MERCADO

Liste seus principais concorrentes e faça um benchmarking das estratégias utilizadas por eles para entender o que pode ser adaptado para o seu negócio.

2

ANALISE SUA MARCA

Faça um balanço dos seus resultados de marketing em 2022 (como ROI, ticket médio e demais indicadores-chave) para entender o comportamento do seu consumidor e identificar melhorias.

3

Pense nos seus objetivos para 2023 e defina metas alcançáveis. Verifique se possui recursos para atingi-las e analise as tendências de marketing para nortear suas previsões.

DEFINA METAS REALISTAS

4

DEFINA SEU ORÇAMENTO

Seu orçamento tem de ser compatível com suas metas. Estipule o investimento para cada canal utilizado pela sua empresa, como e-mail marketing e redes sociais.

5

CRIE INDICADORES-CHAVE

Defina KPIs para acompanhar as ações no decorrer do ano e faça mudanças (se necessário) com precisão.

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