2023

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Após uma tentativa de combater o crescimento do TikTok priorizando os vídeos curtos em 2022, o Instagram anunciou que voltará a focar nas fotos em 2023.

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Com a mudança, os conteúdos relevantes para feed tendem a se tornar mais interessantes do que Reels com hits em alta.

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[{"selector":"#anim-521a7c76-0571-4125-ab06-9a9662afb262","keyframes":{"transform":["translate3d(98.99498%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Embora a mudança seja positiva e recupere a originalidade da rede social, mantenha-se atento às novidades que podem surgir.

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Afinal, o Instagram vem replicando funcionalidades que deram certo na concorrência nos últimos anos e essa pode ser uma mera resposta ao sucesso recente do BeReal. Fique atento!

[{"selector":"#anim-e8a2dda2-abef-4850-af2d-79ec6433d464","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bce92ca-5218-4a3d-bc5c-3075ec927e04","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7314ebb-408b-412f-8f7c-272448c025c3","keyframes":{"transform":["translate3d(0px, -46.37283%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03fb16f2-9f0c-45ed-9a83-fe39152b3165","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9303892-2d4a-4d41-9c66-a1bebe5436f2","keyframes":{"transform":["translate3d(0px, 254.62961%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a76e4761-cdd1-4fd5-a25f-9cd38f0336a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e38a33fd-5e17-4cbf-a4ce-b7c48364b020","keyframes":{"transform":["translate3d(0px, 52.10728%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99567cd4-2942-4e0e-9b6e-c8c06f7a870f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-980d9b60-5ac8-4bc6-9a48-ad7de56a5f36","keyframes":{"transform":["translate3d(0px, -52.06555%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e194945-8bbd-4bf2-a403-7a19eb6663fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8180c96-7164-4d78-b981-b519e0af1ab9","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85562877-41a3-432e-8e87-d6b38d2bda99","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0319c6e8-0b70-4c33-875f-5e4faf55a183","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c1d946d-af79-41da-91b6-118434efbdee","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5dfc91a-91fd-49ec-acf2-5d8097098a19","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f971c751-21b8-4db5-950b-e7087f4ab491","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1d01d34-f5fd-4bcc-bc3c-76aed0f44aa5","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59a01072-961f-4df1-ace0-7121bfd43ac7","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8728007-c166-45e5-8aff-3b08598171c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fa74bfc-ed16-464a-a450-d03731c8137f","keyframes":{"transform":["translate3d(-113.88102%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b98dd711-523f-47cb-8b1b-618a2f3959b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70f8a3a3-f633-44eb-96b5-26a62f162c88","keyframes":{"transform":["translate3d(0px, 99.80360%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

1 - Utilize hashtags estrategicamente. Escolha de 5 a 10 com base nas mais relevantes para cada postagem e coloque-as no final da legenda.

[{"selector":"#anim-10fc2641-e610-4d8e-aba8-5c3d0ac1e04e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a6aca26-806c-4aea-8de9-95451086a020","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-deb9d76b-f49a-4249-b639-3ce4fec68216","keyframes":{"transform":["translate3d(-99.47368%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-601ccfb9-2bed-43cd-95b1-be56d5d12bcf","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ddc0b90f-e85a-425e-8fd1-1c7f7f4f531f","keyframes":{"transform":["translate3d(91.74042%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-a54d08c5-a674-4c6c-b356-eefda573af64","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-78105d80-ec37-4d58-9216-76db1e9b0ff8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b215c9df-e1dd-4173-84df-4ce90cc1062a","keyframes":{"transform":["translate3d(0px, 95.28197%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f99ea0e-8cd4-463f-89f0-6d71af45740d","keyframes":{"transform":["translate3d(78.94739%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-fa0b057a-5cbf-46f5-9735-ce8af13a07a0","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-54b48e82-b160-4f92-aa5b-0baae43bf739","keyframes":{"transform":["translate3d(54.11765%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-30830731-d1e6-4c4c-b104-68372496c376","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-26efdca1-953a-4f8a-a658-7f7d53358b42","keyframes":{"transform":["translate3d(329.99998%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-af1dae4d-97ef-4984-b460-da432e7bf922","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

2 - Crie carrosséis de fotos, alternando entre fotografias e legendas breves para enriquecer suas postagens.

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3 - O Instagram só permite um link clicável por bio, então aposte em uma ferramenta para agregar seus links relevantes em um só.

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GOSTOU DO CONTEÚDO?

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2023

O Instagram voltará a priorizar fotos: como adaptar sua empresa

O Instagram voltará a priorizar fotos: como adaptar sua empresa

Após uma tentativa de combater o crescimento do TikTok priorizando os vídeos curtos em 2022, o Instagram anunciou que voltará a focar nas fotos em 2023.

Com a mudança, os conteúdos relevantes para feed tendem a se tornar mais interessantes do que Reels com hits em alta.

O impacto na produção de conteúdo

O impacto na produção de conteúdo

Embora a mudança seja positiva e recupere a originalidade da rede social, mantenha-se atento às novidades que podem surgir.

Importante: dance conforme a música

Importante: dance conforme a música

Afinal, o Instagram vem replicando funcionalidades que deram certo na concorrência nos últimos anos e essa pode ser uma mera resposta ao sucesso recente do BeReal. Fique atento!

1 - Utilize hashtags estrategicamente. Escolha de 5 a 10 com base nas mais relevantes para cada postagem e coloque-as no final da legenda.

3 dicas para sua empresa sair na frente

3 dicas para sua empresa sair na frente

2 - Crie carrosséis de fotos, alternando entre fotografias e legendas breves para enriquecer suas postagens.

3 - O Instagram só permite um link clicável por bio, então aposte em uma ferramenta para agregar seus links relevantes em um só.

GOSTOU DO CONTEÚDO?

GOSTOU DO CONTEÚDO?

Então clique e acesse outras Web Stories da Ideal Marketing:

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