Saiba quais foram as ferramentas de Marketing mais utilizadas em 2023

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2023 ainda não acabou, mas já conseguimos saber quais foram as ferramentas mais usadas pelas agências de Marketing no Brasil.

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A pesquisa feita pela RD Station com 1.600 especialistas de Marketing mostra que as empresas aumentaram o uso de automação. O estudo também apresenta dados sobre o uso da Inteligência Artificial.

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Quer saber o que tem feito parte da rotina das principais agências de marketing? Confira.

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Dos entrevistados, 71% tem usado ferramentas de design, como o Canva e CapCut, em seu dia a dia. Podemos ligar esse número ao aumento de marcas que tem trabalho também com as redes sociais.

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O aumento da produtividade tem sido o foco. 63% dos entrevistados dizem usar automação de Marketing ou de E-mail Marketing.

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Além disso, 66% usam ferramentas de postagem e gestão de redes sociais.

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62% dos entrevistados afirmam usar o WhatsApp em suas estratégias, sendo que 22% já utilizam chatbots para automatizar o atendimento.

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59% dos profissionais já usam a Inteligência Artificial para criação de conteúdo e outros processos. Com a popularização do ChatGPT e atualização das IAs, a tendência é que esse número cresça.

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GOSTOU DO CONTEÚDO?

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