O que sabemos sobre o August 2023 Core Update até agora

No dia 22 de agosto, o Google anunciou oficialmente sua nova atualização no algoritmo, o August 2023 Core Update.

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A Core Update é uma atualização principal que acontece nos algoritmos já existentes do Google, isto é, mudança nos critérios de posicionamento.

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É preciso estar de olho no desempenho das páginas para não ser pego de surpresa, podendo ser a principal causa de queda no tráfego orgânico.

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O Search Generative Engine é um novo recurso de IA usado para resumir os resultados de busca. Ele está disponível apenas nos EUA, mas é a grande aposta do buscador para uma experiência mais eficiente.

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O Google também anunciou que está reduzindo a visibilidade das FAQPages para uma experiência "mais limpa". Isso porque, o buscador afirma que as informações das FAQs não são acessíveis para o usuário.

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O Topic Authority é um novo recurso que mede a qualidade do conteúdo do site, quanto maior a pontuação, maiores as chances de aparecer na SERP, mas seus critérios ainda não são totalmente conhecidos.

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GOSTOU DO CONTEÚDO?

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