TikTok Shop:

No dia 12 de setembro de 2023, o TikTok lançou oficialmente seu e-commerce. O TikTok Shop é uma aposta da marca que já conta com mais de 150 milhões de usuários apenas nos EUA.

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Em seu anúncio oficial, o TikTok afirmou que a loja permite uma conexão entre marcas, criadores e consumidores. A marca promete uma experiência de compra perfeita por meio do poder de sua comunidade.

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Por enquanto, o TikTok Shop está disponível apenas nos EUA e ainda não tem data para chegar ao Brasil. Confira as principais mudanças no app.

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A plataforma adicionou uma nova aba dedicada ao marketplace na tela inicial do aplicativo.

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Agora, anúncios dos produtos utilizados em vídeos aparecem durante o conteúdo, direcionando o usuário até a loja.

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Para as marcas que utilizam a plataforma, está disponível a possibilidade de criar vitrines virtuais em seus perfis.

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GOSTOU DO CONTEÚDO?

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